We provide digital marketing strategies customized to your business & industry
Pay per click, search engine optimization (SEO), landing page optimization & content marketing, we have expertise in all areas
Search Engine Optimization (SEO)
SEO is all about structuring your website that search engines like and visitors find valuable. We craft custom solutions for long term search engine visibility. SEO can provide organic, sustainable and high value traffic to your site and save PPC budgets. We conduct comprehensive site audits and provide technical and on-page optimizations. We also provide on-going auditing, monitoring and improving services for growth and rank preservation. We are highly skilled in optimizing our client’s websites for local searches. This is how we have helped numerous clients in from all over the world.
Pay Per Click (PPC)
Most customers conduct an online search before any purchase. Interestingly, they click on paid ads too as they expect competitive product offers in them. We create and run successful search, display, marketing, and social media campaigns for our customers. We are experts in Google, Bing and other platforms. Our structured approach ensures that customers are regularly updated on their account progress & results. We continually monitor our PPC campaigns to ensure that they are delivering the expected results. This is how we have helped numerous clients in the Glen Allen, VA and Richmond, VA areas.
Landing Page Optimization (LPO)
For PPC campaigns to create value, clicks need to turn into leads and leads into paying customers. This is what LPO does. We design and test multiple versions of a landing page to identify the most effective one. We work alongside our clients to craft a LPO strategy which results in profitable results for them. We ensure that the landing pages we create seamlessly integrate into the client’s existing website and social media channels. We have helped numerous small to large businesses in creating custom landing pages depending on their unique revenue generation models and dynamics of industry.
Social Media Marketing
Paid social media—Facebook, LinkedIn, Instagram, Twitter—offers another avenue to reach potential customers through precise demographic targeting. We design and maintain structured, high-performing campaigns. We conduct thorough analysis of your business and industry to identify the right audience for your ads to maximize your return on investment.
We help you create and refine your content marketing strategy. It all starts from developing an understanding of your business and industry and what role content marketing can play in increasing your business viability. Our content writers work with our clients to help create content which integrates smoothly with their overall digital marketing strategies.
Conversion Rate Optimization (CRO)
CRO is all about converting more of your website visitors into meaningful leads and subsequently into profitable customers. This is done via a strategic analysis of your website’s user experience and optimizing it through statistical analysis and marketing strategy to improve the conversion rate. CRO can help you scale back PPC budgets while still ensuring more profitable leads.
Digital Public Relations builds relationship between your company & brand and the public. Mentions, stories, and links from top websites and influencers help to elevate your online rank and visibility. Our Digital PR practice helps our customers to establish their online reputation and visibility in an organic manner. We achieve this by targeting the right audience, in the right way and at the right time.
Reporting & KPI Tracking
We believe in a transparent & efficient approach towards reporting your marketing strategy’s progress towards your goals. You have 24/7 access to your data which is organized in a secure and easy to understandable manner. Our custom software lets you generate custom reports via email or otherwise. We track user engagement at every level, from the first click to the final call and close of business.
We are proponents of strategic investing in a digital marketing strategy unique to your industry and business standing. Such investment can lead the best results when it is combined with strategic pricing and product offerings by your business. We provide you consultancy to elevate your brand and marketing strategy and position your products and services to gain competitive edge over your customers.