As smart phones become increasingly popular and that too with the availability of affordable data plans, mobile applications are increasingly becoming a popular engagement tool for users and serve various areas of interests.
Digital Marketing is a broad term for the various channels and strategies used for marketing products and services online. Increasingly users access the internet through mobile phones in addition to various hand-held devices like tablets in addition to the usual desktop and laptop computers.
As the world becomes increasingly digital, having an online presence for a business or even an individual is becoming an essential prerequisite to any traction, success and visibility. Before anyone wants to do business with you, or even hire you, they like to conduct a ‘Google audit’ about you, as they try to understand you better and gauge your credibility to a better extent.